Posted 18.06. 2019 by Cekindo / Last update on 8.10. 2020
Many companies, especially small businesses in Vietnam, often ignore the importance of trademark registration. Chances are, if you have a great name and your business is doing well, your potential competitors might steal from you without you even realising it. As if it weren’t bad enough, they would just walk away without any legal consequences.
Therefore, the very first reason that you should consider registering your trademark is that if someone infringes your trademark, you can bring them to the court. This rule does not apply only in Vietnam but globally.
Of course, filing a lawsuit is an expensive undertaking and it’s best that when you have registered your trademark, no one would dare to even use your idea. Prevention is always better than cure.
Based on our expertise and experience all these years, Cekindo has come up with a list of the top reasons you should register your trademark in Vietnam.
Trademark registration provides you with the benefit of a legal presumption that you have the exclusive right of the trademark. You can use the trademark nationally and sue other parties for using your trademark without your permission.
The certificate of your trademark also provides evidence that your are the rightful owner of the registered trademark, thus protecting your brand or mark from infringement and guaranteeing court success if infringement does happen.
A registered trademark is considered your intellectual property. An intellectual property means that your trademark is a tradable commodity and it is valuable.
Therefore, you can sell your trademark, license it, or even franchise it. In addition to that, you can use your trademarks as collateral to obtain a business loan.
Your trademark is also your brand. By using your trademark, your target audience or your customers will identify your business right away from the noisy marketplace in Vietnam.
Your trademark tells your audience what you are, what you are selling, your value and what you stand for. A trademark should be part of your branding and marketing strategy used to attract your potential customers. If you customers like your brand and can recognise your trademark instantly, they will keep coming back to you.
On top of that, your company’s trademark adds credibility to your business, thus enabling partnerships, greater sales and profits.
Having your trademark registered also helps set you apart from counterfeit or inferior goods. With that, you get rid of your customer’s confusion and protect the authenticity of your products. Moreover, charges will be brought against the counterfeiters when they infringe your trademark.
If someone infringes your trademark online and you’d like to ask the website operator to take it down, they will most likely ask for your trademark registration before agreeing to do so.
Take an example from Amazon’s Brand Registry: it is a trademark protection program that requires your trademark registration before you can enroll in the trademark protection program.
All in all, if your trademark is, unfortunately, being infringed online, it will make everything much easier for you if you have already had your trademark registered.
Related article: Your Quick Guide to Registering Trademark in Vietnam
It is very important to register your trademark as soon as possible as trademark registration in Vietnam is based on a first-come, first-served basis.
Cekindo has a qualified team of professional consultants who can help with the following:
Get in touch with us by filling in the form below. Or, visit us in our office to discuss the trademark registration process in Vietnam in details.