Top Market Research Firms in Vietnam to Help With Market Entry

Conducting comprehensive market research is critical while building your strategic plan for a successful market entry into Vietnam.

Market research is the process of obtaining, evaluating, and interpreting data to assist businesses in making informed decisions. This step is critical while building your strategic plan for a successful market entry into Vietnam. It can help you assess your target market’s needs for your product or services, your audience’s needs and aids in determining what kind of marketing messages you should provide and how you should deliver them. 

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There are widely preferred market research firms that are highly qualified and trusted by peers. In this article, we’ll cite some of the top Market Research firms in Vietnam that can help with a successful market entry. 


Established in 2002, Cimigo is one of the leading market research firms in Vietnam and Indonesia. With more than 120 research experts on the team, Cimigo provides businesses with impeccable market entry research, from market size, target audience, underlying opportunities to risks involved. 

Cimigo provides infallible research data in the following areas: 

  • Financial Services 
  • Automotive 
  • Healthcare
  • Retail 
  • Education 
  • Travel
  • Hospitality 
  • Consumer Goods.

Cimigo’s experts have a knack for understanding customer thoughts and exploring their emotions at certain lengths through comprehensive surveys. Cimigo leverages a multifarious mix of online, mobile, and personalized approaches to understanding what motivates the consumers. For more info, click here.

2. Q&ME

Q&Me is a market research firm that provides unparalleled consumer trends and insights for business success in Vietnam. Q&Me leverages cutting-edge technology to conduct quantitative and qualitative surveys online to deliver crystal clear, and actionable market data at affordable prices. 

As Vietnam’s leading market research firm, Q&Me strives to re-invent market research with technology. They operate in two ways: For online market research, an online chat survey connects you with the ones you would like to know more whereas, for offline, interviewers collect the data by conducting surveys through their in-house web and mobile application.

The following are the industries Q&ME operates in: 

  • Food & Beverage
  • Technology
  • Manufacturing 
  • Consultancy Agencies & Others.

3. YCP Solidiance 

YCP Solidiance is a strategic consultancy firm based in Asia with 17 offices in Asia, North America, and Europe. They are a unit of the YCP Group, which is a worldwide management consultancy and primary investment firm. The YCP Group and Solidiance have combined to become YCP Solidiance. Their journey began in 2006, and their worldwide presence has continued to grow since then.

They provide strategic consulting services to a vast client base in a wide range of topics. They strive to deliver the finest possible advisory services to their clients by having a presence in over 20 important Asian markets and beyond.

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Their team of experts has extensive experience and technical skills in a variety of sectors, allowing them to assist customers in making better business decisions. They not only develop ideas but also put them into action firsthand in their own enterprises to ensure an advantageous impact.

The following are the industries YCP Solidiance operates in: 

  • Automotive & Mobility
  • Chemicals & Energy 
  • Constructions & Infrastructure 
  • Consumer & Retail
  • Finance 
  • Healthcare
  • Manufacturing 
  • Private Equity & Investment 
  • Technology, Media & Telecommunication

4. Nielsen Holdings Inc.

Nielsen Holdings Inc. is an information, data, and market measurement giant based in the United States with a presence in Vietnam. The firm is currently a component of the S&P 500 and is listed on the New York Stock Exchange.

Nielsen provides the media business with the most precise knowledge of what people listen to and watch by linking clients to audiences. Nielsen tracks audience preferences across all channels and platforms, including podcasts, streaming TV, and social media. Companies and advertisers can recognize the most critical possibilities and drive growth when they are genuinely linked to their audiences.

Nielsen’s team strives to maximize clients’ ROI by acknowledging how their advertising and marketing approach affect their audiences and consumer behavior in detail.

5. Kadence International

Since its inception in 1991, London, Kadence International has helped clients looking for market opportunities across the world, with its offices in Asia, Europe, and the US. Despite their global presence, they leverage personalized approaches to the smallest of the projects. Kadence Vietnam, with its team of highly qualified members, has a deep understanding of the cultural and ethnological roots of the concerned region. 

With numerous nominations and awards in the past two years, and over 900 projects handled so far, Kadence International reigns in the field of market research. They conduct effective researches in the following sectors: 

  • Advertising 
  • Agriculture 
  • Animal Health 
  • Automotive 
  • B2B
  • Consumer Goods
  • Ecommerce 
  • Finance
  • Food and Beverage
  • Kids and Youth
  • Media
  • Technology 
  • Telecommunications 

How Can Cekindo Help?

After successful market research in Vietnam, one must be aware of the hefty procedures of investing in the lucrative market of Vietnam. Having market entry professionals, like Cekindo, by your side, can save you a great deal of time as well as provide you a hassle-free company formation experience. Cekindo provides a wide spectrum of ancillary services related to company registration, like legal consultancy, license and other documents acquisition, tax and accounting, and HR services. Due to the global pandemic our services are now run entirely online and your business needs can be executed from wherever you are in the world.

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Tomas Svoboda - Cekindo - Vietnam Country Manager

Verified by:​

Ing. Tomas Svoboda

Tomas is the co-founder & Chief Business Development Officer responsible for Vietnam. His role is to define the key potential of the Vietnamese market and to ensure that Incorp's branch in Vietnam provides its clients with smooth and hassle-free market entry solutions.