Understanding The Current Trends in Vietnam: Market Research

Market research is a key factor of your success in Vietnam. Check the current trends, adjust your market strategies to meet the demand of your clients

Vietnam is one of the fastest-growing markets in Southeast Asia, mostly driven by manufacturing, exports, & an expanding middle class. As a result, Vietnamese consumer trends and business opportunities are changing rapidly with many positive signals. The signals are especially obvious in the economy and income index.

In Business-to-Business (B2B), as well as in Business-to-Consumer (B2C), many opportunities have been identified in both of the business firms. This is largely due to Vietnamese consumers’ interest in the modern lifestyle and demand for more quality and safer products.

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This article gives you an understanding of the current trend and landscape of Vietnam’s consumer market. Besides, it presents how market research can become your key success factor to start a business in Vietnam.

Market Research is Key

One of the necessary prerequisites for enterprises to reap the benefits of this booming economy is to do market research. It can help tenacious investors to grasp the ever-changing market in Vietnam and adjust their business strategies in a timely manner.

The purpose of market research is to make your business more competitive and of course to make more profits. Therefore, before conducting market research, you need to find a reliable consultancy, and you should know what information you want to discover.

The following discusses some of the latest trends in Vietnam and show the importance of conducting proper research to understand the market in the country.

Current Market Trend 2021 (2022 update)

According to financial projections done by Standard Chartered bank, the Vietnamese economy will grow to 6.7% by the end of 2022 and up to 7% in 2023. This is a clear demonstration of the resistance of the Vietnamese economy and its full recovery from the Covid pandemic.

Health consciousness and the quicker pace of most Vietnamese have also now been transformed into action and the growth of these industries. As a result, companies keep changing their strategy in relation to products and services that consumers consider essential in their everyday life.

RELATED: In-Depth View of Vietnam’s Economy During the Pandemic – Q1 2020 to Q2 2021

Food and Beverage

According to statistics from the Ministry of Industry and Trade of Vietnam, the average annual consumption of food and beverage in Vietnam accounts for GDP of 15% with continuous growth. Currently, Vietnam’s domestic food and drink sector account for the largest proportion of the consumer market.

According to Statista, revenue in the Vietnamese Food & beverages segment is projected to reach US$559 million in 2021. Vietnam has a huge market of 93 million people, with more than half of the population under the age of 35.

This is a prerequisite for Vietnam to become one of the most promising markets for food and beverage in Asia. It is predicted that in 2021, the growth rate of food and beverage consumption in Vietnam will rank third among all Asian countries.

E-Commerce Trends

Vietnam’s e-commerce is developing at a rapid pace, and relevant laws and regulations have been improved accordingly. A report from Statista shows revenue in the Vietnamese eCommerce market is projected to reach the US $ 7,010 million in 2021.

From the same report, it is also estimated that the Vietnamese eCommerce market’s largest segment is Electronics & Media with a projected market volume of US $ 1,843 million in 2021.

A New Digital Economy

The size of Vietnam’s digital economy stands at a staggering 21 Billion USD according to the latest report by research firm, Cimigo. Furthermore, by the year 2025, the digital economy will rise to an impressive 52 Billion USD by 2025, as projected by Google. This represents a two-fold increase from the current digital economy, in a mere 3 years’ time. What does that mean? An impressive growth in all sectors connected to the digital economy, for example:

  • Software & IT Consulting
  • Digital Services
  • Industry 4.0
  • E-commerce
  • Information Services
  • Tech-based Agriculture

Market Research with Cekindo

Market research has become an indispensable means for enterprises to analyze and research the market to guarantee success and profits. Cekindo can help entrepreneurs and investors in market analysis and research in this exciting and modern market economy.

Contact us to get a free inquiry with more information about our services and how our market research can help your business to succeed in this market.

Contact Our Consultant

Tomas Svoboda - Cekindo - Vietnam Country Manager

Verified by:​

Ing. Tomas Svoboda

Tomas is the co-founder & Chief Business Development Officer responsible for Vietnam. His role is to define the key potential of the Vietnamese market and to ensure that Incorp's branch in Vietnam provides its clients with smooth and hassle-free market entry solutions.