Episode 4: Don Viteri, Rooster Beers

Michael Claro

About This Episode:

Five years ago Rooster was started with the simple vision of being classic. We wanted to create a range of easy drinking beers that would appeal to the Vietnamese market. 

We wanted to avoid the pretension of craft, the adjuncts, the silly names, the exclusive nature that by nature excludes. Beer can just be beer; beer can be better but better beer can be for everyone!

While craft was getting some attention from Westerners and first adopters in Vietnam, Rooster was busy plucking away at our vision. A vision that wasn’t transplanted from US craft culture but a brand that was entirely Vietnamese and timeless. We designed a brand that fit the culture, that had drinkability at its forefront, simply crushable and local. You want that on ice? Sure… Do it… This is your beer.

What is important to us? Making beer… Honest clean refreshing beer for the people. We have accomplished this, and the incredible loyalty Rooster receives has been our payment.


About Cekindo:

Having been in the industry for over 10 years, Cekindo as a part of InCorp Group is the trusted counsellor, advisor and business partner to many business leaders and organisations across all industries. Cekindo’s mission is to prepare your global business for local success in Vietnam.

Cekindo provides market entry services to companies and investors who want to enter new markets across South-East Asia. From product registration and company registration to visas and work permit, Cekindo is committed to supporting you in every step in your business from every city in Vietnam. Our team of highly skilled legal experts & consultants are ready to create a tailor-made business entry plan for you and implement it seamlessly.

Find out more:  https://www.cekindo.vn/

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